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Creative Direction + Visual Identity

Critically-acclaimed New York folk pop artist Melanie Penn set out to create the happiest album you've ever heard. As it were, her anti-anxiety project landed at just the right time as it has rolled out during one of the most unprecedented times in human history: the opening months of 2020.

 

In early 2019, the studio partnered with Melanie to create a visual landscape that matched her sonic one: a kaleidoscope of color, chock-full of hope, joy + love. We believe the result was a successful one.

Photography by Michelle Mosqueda