The studio signed on to create a full 'soup-to-nuts' brand identity for family-owned and operated woodfired pizza restaurant Pietrini Pizza Napoletana in Southern California. A very nuanced aesthetic was in order for this project, which included everything from the logo and web design to the restaurant interiors: this beach-dwelling family with rich Italian heritage doesn't take too much seriously besides food, surf, and bringing people together. We worked to create an elevated, playful package reflective of their family legacy and their penchant for dad jokes and boardshorts.
We partnered with creative agency Identity / Atelier as they reimagined downtown Charleston hotel, The Restoration on King Street. Together, we worked on branding for three of the hotel's five new outlets, including the exclusive rooftop pool deck, The Indigo, global retail shop, The Port Mercantile + Toby's Estate coffee shop, The Rise.