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Brand Identity 

The studio signed on to create a full 'soup-to-nuts' brand identity for family-owned and operated woodfired pizza restaurant Pietrini Pizza Napoletana in Southern California. A very nuanced aesthetic was in order for this project, which included everything from the logo and web design to the restaurant interiors: this beach-dwelling family with rich Italian heritage doesn't take too much seriously besides food, surf, and bringing people together. We worked to create an elevated, playful package reflective of their family legacy and their penchant for dad jokes and boardshorts.

We partnered with creative agency Identity / Atelier as they reimagined downtown Charleston hotel, The Restoration on King Street. Together, we worked on branding for three of the hotel's five new outlets, including the exclusive rooftop pool deck, The Indigo, global retail shop, The Port Mercantile + Toby's Estate coffee shop, The Rise.

We partnered with leadership development coach Jeana Marinelli to create a sophisticated brand identity package for her notable live workshops. Jeana's collaborative spirit + her ability to notice strengths + ask challenging questions makes these dynamic group learning experiences extremely invaluable for all who participate. In light of the recent pandemic, Jeana has seamlessly transitioned these workshop experiences to the digital space + our assets have happily traveled with them. 

Photography by Mike Colon

SleepCycle Sounds is a scientific research-based audio product that exists to guide the mind through the stages of sleep with a unique combination of breath, heartbeat + melodic ambient noise to support deep, restorative sleep. As SCS is a niche product that exists within a unique cross section of spaces, the studio worked to create a clean, simple, understandable + memorable brand identity.